peep that side-of-pack copy? I wrote that! it was one of the first copy jobs I had at the Monkeys and was pretty proud of. mainly because writing about food doesn’t really feel like a job at all. I word-vomited on a few flavours like apple crumble, s’mores, rocky road and banoffee.

one time, I stayed up til 3am making a hidden acrostic paragraph for readers to work out.
the client didn’t buy that idea.